The platform is rolling out a updated setting that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This step comes as the company disclosed that it now features over 1 bn AI videos.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale rollout. This development coincides with a surge in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising channels on a popular video site primarily display AI-generated videos. A considerable share of this content is deemed “AI slop”, a label for inferior, factory-style content that is frequently absurd or dreamlike.
“We know from our community that a lot of users like content made with AI tools, ranging from digital art to informative clips, and we intend to give people the power to adjust the amount of that, based on their own preferences,” said a company executive.
Scale of AI Content
TikTok shared that there are now over a billion videos on its network labeled as made with AI. In total, more than 100 million media items are added to the service each day, making AI content a minor part of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the amount of artificial media they see by using the topic control setting in the application and selecting AI-made media. Other topics that are already be adjusted under the setting cover current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s rules require creators to label “realistic” artificially created content, and it forbids dangerous AI impersonations of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be deleted under its terms of service.
In addition, the service will henceforth attach an “AI-made” watermark to content created with its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This step is designed to help prevent users from attempting to bypass the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2m AI literacy fund for professionals and groups to produce informative material about using AI responsibly. This project will support charitable organizations dedicated to teaching programming and robotics.
Platform Protection
TikTok has justified its content review process, amid debate over proposals to lay off hundreds of review team members in Britain. The company is set to reduce a significant number of roles in its content moderation department in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive explained that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content before it has to be seen by humans. The platform reported a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is making a difference operate efficiently.”
